The HOME IMPROVEMENT Sales consortium
If Your Lead Conversion Ratio Isn’t 35 to 40%+
Consistently - Then You’re Doing
Something Wrong!
Spend Less - Convert More!
Spending more money on leads to increase revenue won’t increase your profit margin - but converting more of the leads you’re already paying for
into signed deals will…
It’s how i created the #1 Office in the nation!
I created from scratch, the #1 office for a national cabinet re-facing, countertop & bath/shower liner company - leading a 12-person sales team in San Diego – and I did it by going rogue and creating my own system.
The other offices in that national company had:
- 20 to 30% closing ratios with zero consistency
- A revolving door of sales reps
- A strict one call close philosophy
My system allowed my team to achieve:
- 35 to 40%+ closing ratios - consistently
- 100% retention - the only office in the company to attain this
- 30% of revenue from b-backs (Otherwise lost revenue)…
…and I did it by combining my experience as an international coaching consultant for Tony Robbins - with my top sales producer background - and look at the results!
About
The HISC is a private, national, home improvement sales performance and leadership alliance - with a proven recipe for increasing and maintaining high lead conversions.
- Not a one-time training event - but an on-going sales performance engine - built around the psychology of the buying process
- Alternating weekly sales & life coaching labs keep reps mindset and sales skills tuned up - to maintain closing ratios of 35 to 40%+
- Leadership development workshops build and maintain a winning company culture
Most Contractors think they have a lead problem, when in fact what they have is a lead conversion problem and that’s a result of a broken sales system or no system at all!
Most companies offer one time training courses while The HISC fixes the core revenue generator and keeps it going!
Why Training Once & Done Is Not Enough?
- Basic human nature dictates that shortly after training, reps will begin taking shortcuts with presentations
- Repeated rejection, road warrior burnout and personal issues at home - all reduce performance
- Without a defined “on-going” process to maintain both sales and mental skillsets - you should expect performance to drop…
…leaving revenue on the table for your competitors to take!
How Much Revenue Are You Leaving Behind?
If you run 500 qualified sits annually (Example $8k cabinet re-facing deal)
👉 25% Closing Ratio - National Average → $1,000,000
👉 40% Closing Ratio Elite Sales Reps → $1,600,000
That’s an increase of $600,000 - not including countertops or accessories!
❌ The difference isn’t more leads.
✅ The difference is a system that provides better sales performance.
The Sales Manager Business Model is Broken!
- Most managers aren’t moving the needle on sales performance - they just take the day to day management off your plate - at a cost of salary + over-ride and that’s expensive for not moving the needle!
- Sales managers make most of their money off their production - not override - so where’s the incentive for them to build up their team? There isn’t any - and that’s a problem.
- Most managers are promoted because they were top sales producers - but most top producers don’t have the skill to be top trainers.
There is a more effective and less expensive option…
Contact us today to learn more.
Is Your Region Open or Closed?
- Limited to one member per trade, per geographic region
- If your region is still open - schedule a call to find out if the program is a fit for you
- If your region is closed – sorry – there’s nothing we can do for you - because were already doing it for one of your competitors
The HISC is a private alliance and not all contractors will be accepted. We restrict membership to owners who believe in “doing business the right way“.
Schedule a free discovery call below, or call today 820.732.6599
VideoS
It’s How I Created the #1 Office In The Nation!
Why Home Improvement Sales Training - Once & Done Is Not Enough!
A More Effective Business Model for Home Improvement Sales Management!
My Closing Philosophies
The Impact of Closing Ratios, Self-Gens & Referrals
Meet Charles Richard - My Story
Contact Us
The HISC
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