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The HOME IMPROVEMENT Sales consortium

The HOME IMPROVEMENT Sales consortiumThe HOME IMPROVEMENT Sales consortiumThe HOME IMPROVEMENT Sales consortium

Sales Performance & Business Advantages…

…for Home Improvement Upgrade Companies - 

Limited by Trade to One Member

Per Geographic Region 🔐

Is Your Region Open or Closed?

Increase Revenue - Not Marketing Spend!

Stop trying to increase sales by spending more money on leads - and start converting more of the leads you’ve already paid for into signed deals 

with a proven Sales Eco-System designed specifically for Home Improvement Upgrade Companies.


Most contractors don’t have a lead problem - they have a sales performance and sales leadership problem, and I’ve created the solution for both!

Is Your Region Open or Closed?

It’s how i created the #1 Office in the nation!

I created from scratch, the #1 office for a national cabinet re-facing, countertop & bath/shower liner company - leading a 12-person sales team in San Diego – and I did it by going rogue and creating my own system.


The other offices in that national company had:

  • 20 to 30% closing ratios with zero consistency 
  • A revolving door of sales reps
  • A culture that viewed reps as disposable & customers as deals


My office achieved:

  • 35 to 40%+ closing ratios - consistently
  • 100% retention - the only office in the company to attain this
  • 30% of revenue from b-backs (Otherwise lost revenue)

Why Training Once & Done Is Not Enough?

  • Basic human nature dictates that shortly after training, reps will begin taking shortcuts with presentations…
  • Without a defined on-going process to maintain sales and mental skillsets - you should expect closing ratios to drop
  • 80% of sales success is psychology and over time it’s normal for objections, drive time burnout and/or personal issues at home to take a toll on reps mental state - resulting in reduced performance…


…all of which results in declining lead conversions - leaving revenue on the table for your competitors to take - and increased rep turnover for you!

How Much Revenue Are You Losing?

If you run 500 leads annually (Example $8k cabinet re-facing deal)


👉 25% Closing Ratio - National Average → $1,000,000

👉 40% Closing Ratio Elite Sales Reps → $1,600,000


That’s an increase of $600,000 - and doesn’t include countertops or accessories!


❌ The difference isn’t more leads.

✅ The difference is a system that provides better sales performance.

It’s What Makes Us Unique!

We don’t just provide a training system - our sales ecosystem includes on-going sales, life coaching and leadership development - which makes an empowering difference for your company, employees, customers and bottom line!


Our focus is a win/win for everyone, through excellence in performance.


The base from which we build:

  • Training customized to your home improvement ”upgrade” trade
  • 14-step psychology infused sales ecosystem
  • 26-page script that eliminates objections before they come up
  • Pitch books customized to support your company, products & services
  • Coaching to develop your Company Vision + Story
  • Three custom training options
  • Two closing paths - both leading to revenue


Membership provides for these on-going benefits:

  • Exclusivity - locks your regional competitors out of the program
  • Sales Coaching Labs keep skill set and closing ratios high 
  • Alternating weekly Life Coaching labs - build and maintain a winning psychology
  • Leadership development workshops for owners and managers
  • Design training workshops customized by trade
  • AI overviews, how to’s and updates to get the most from technology 

Is your region open or closed?

Advantages Matter

  • Increasing sales without increasing marketing spend can add up to $1,000,000 + to your bottom line annually
  • Adding psychology to training builds company culture which can increase 5-star reviews, referrals and self generated leads
  • As economies tighten, closing ratios become more valuable and can give you advantages over larger companies
  • Increased retention rates reduce overhead and save time + long term employees add value to your company story
  • Recruiting advantages make yours the company top talent wants to work for 
  • Build a company culture which supports excellence and high performance and your team will live up to that expectation (You’re already setting an expectation - and your team is currently living up to that!)

Is your region open or closed?

An Alternative to a Traditional Sales Manager?

The Home Improvement Sales Consortium provides the structure, training, and leadership to both improve and maintain sales performance — without the cost and/or risk of hiring a traditional sales manager.


The problem with today’s sales manager business model?


  • Most sales managers were promoted because they were top sales producers - not because they were ever trained to manage anyone
  • When you have a top sales producer - your goal should be to keep them producing - not to distract them with management duties
  • The majority of their income is from personal sales production - not from over-ride - where is the incentive for them to put any significant amount of time into building their team members production?
  • Most sales managers aren’t moving the needle on sales performance - they’re just taking the day to day off your plate - at a cost of salary + override and some of their sales production - that’s EXPENSIVE


There is a better way!


Contact us to learn how an alternative system can be more productive, effective and profitable for your company.

Is Your Region Open Or Closed?

Is Your Company HISC Eligible?

  • Limited to one member per trade, per geographic region
  • If your region is still open - schedule a call to find out if the program is a fit for you
  • If your region is closed – sorry – there’s nothing we can do for you - because were already doing it for one of your competitors


Schedule a free consultation below, or call today 820.732.6599

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