The HOME IMPROVEMENT Sales consortium
Sales Performance & Business Advantages…
…for Cabinet Re-facing, Replacement & Countertop Companies
Limited by Trade to One Member Per
Geographic Region 🔐
Serving More Trades Soon!
Increase Revenue - Not Marketing Spend!
If you want to increase revenue and profits - focus on how to convert more of the leads you’ve already paid for into signed deals - and stop trying to increase sales by spending more money on leads.
Most contractors don’t have a lead problem - they have a sales performance and sales leadership problem, and not only did I create the solution for both - I proved it works!
It’s how i created the #1 Office in the nation!
I created from scratch, the #1 office for a national cabinet re-facing, countertop & bath/shower liner company - leading a 12-person sales team in San Diego – and I did it by going rogue and creating my own system.
The other offices in that national company had:
- 20 to 30% closing ratios with zero consistency
- A revolving door of sales reps
- A culture that viewed reps as disposable & customers as deals
My office achieved:
- 35 to 40%+ closing ratios - consistently
- 100% retention - the only office in the company to attain this
- 30% of revenue from b-backs (Otherwise lost revenue)
Before entering the home improvement industry - I was an international coaching consultant for Tony Robbins with a background as a top producing insurance agent and I took my coaching background and applied it to my sales team and our results were through the roof!
Why Training Once & Done Is Not Enough?
- Basic human nature dictates that shortly after training, reps will begin taking shortcuts with presentations - this is normal behavior
- Without a defined “on-going” process to maintain sales and mental skillsets - you should expect closing ratios to drop
- 80% of sales success is psychology and over time it’s normal for objections, drive time burnout and/or personal issues at home to take a toll on reps mental state - resulting in reduced performance…
…all of which results in declining lead conversions - leaving revenue on the table for your competitors to take!
How Much Revenue Are You Losing?
If you run 500 qualified sits annually (Example $8k cabinet re-facing deal)
👉 25% Closing Ratio - National Average → $1,000,000
👉 40% Closing Ratio Elite Sales Reps → $1,600,000
That’s an increase of $600,000 - and doesn’t include countertops or accessories!
❌ The difference isn’t more leads.
✅ The difference is a system that provides better sales performance.
It’s What Makes Us Unique!
- Psychology based sales training removes objections before they arise
- On-going Sales & Life Coaching labs prevent dips in performance
- Leadership development workshops nurture a winning company culture
- Exclusivity locks in your advantages by locking your competitors out
Advantages Matter
- Increasing sales without increasing marketing spend can add up to $1,000,000 + to your bottom line annually
- As economies tighten, closing ratios become more valuable and you gain advantages over larger companies
- AI overview helps you embrace technology and change
An Alternative to a Traditional Sales Manager?
The problem with today’s sales manager business model?
- Most sales managers are promoted because they were top producers - you should never put a distraction in front of a top producer (like management).
- The majority of a managers income is from personal production - not over-ride - leaving little incentive to put time into building their team members production?
- Most sales managers aren’t moving the needle on sales performance - they’re just taking the day to day off your plate - at a cost of salary + override and some of their sales production - that’s EXPENSIVE!
There is a better option…
Contact us to learn how an alternative system can be more productive, effective and profitable for your company.
Is Your Company HISC Eligible?
- Limited to one member per trade, per geographic region
- If your region is still open - schedule a call to find out if the program is a fit for you
- If your region is closed – sorry – there’s nothing we can do for you - because were already doing it for one of your competitors
Schedule a free consultation below, or call today 820.732.6599
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